Manila: (+632) 491-7700
Iloilo: (+633) 338-3656
Brokers’ Christmas with the Stars
The Brokers’ group celebrated their Christmas party at the Roof Deck of the Emar Suites along Shaw Boulevard last December 13, 2011. Dubbed “Christmas with the Stars”, brokers and PCFI emplodyees dressed as celebrity look-alikes. Brokers got busy getting to know each other in the mingling activity while waiting for the mass to start. The mass was celebrated by Rev. Father Rene Lagaya, SDB, with special participation of the Auxillium Choir. The crowd was entertained...
Christmas in Lancaster Estates
Christmas was in the air at the Lancaster Estates open house last November. More than 2,000 people trooped to this British-inspired development of PRO-FRIENDS located in Imus, Cavite. The chapel, clubhouse and model houses were bedecked with blue and silver Christmas trimmings. Blue as the official color of Lancaster Estates, and silver for that yuletide touch. PRO-FRIENDS employees all wore the signature blue Lancaster Estates shirt. Agents, buyers and their families were all game...
Maple and Linden introduced in Carmona Estates
Two new house models, Linden and Maple, were introduced to the public in Carmona Estates during its open house held last November 12, 2011. Linden is a two-storey, single-attached house with a floor area of 52 sq.m. on an 80 sq.m. lot area. Maple is also a two-storey, single-attached house with a floor area of 72 sq.m. on a 100 sq.m. lot area. Both house models come in a linear park block, which is the extra space at the back of almost every unit. The linear park is a development feature...
PRO-FRIENDS Launches Daisy House Model
PRO-FRIENDS launched Daisy house model at Garden Grove Village during its open house held last November 19, 2011, in Salitran, Dasmarinas, Cavite. Daisy, which is a three-bedroom townhouse with 50 sq.m. floor area and 75 sq.m. lot area, is the second house model offered at Garden Grove, next to Lily, a single attached house. Fr. Christian Saminal led the blessing of the dressed-up and as-delivered model units, while Ms. Nieves Santos, Area Director, led the ribbon-cutting ceremony. The...
Lakeshore, A New Feather in PCFI’S CAP
PRO-FRIENDS has officially joined forces with Central Country Estates, Inc., the developer of The Lakeshore project in Mexico, Pampanga. At the recent celebration of The Lakeshore’s 10th anniversary, the highlight of the event was the contract-signing between PRO-FRIENDS, headed by our very own chairman, Guillermo Choa and CCEI president, Architect Nestor Mangio. The prestigious event, held at the Lakeshore Tent, was hosted by Mr. Johnny Litton and featured song numbers from Bb. Pilipinas...
Pasidungog Back to Back Event
It was a back-to-back event last August in Iloilo, as PRO-FRIENDS mounted a sales rally for the valued sales networks followed by the sales awards and performance recognition for the first semester of 2011. Aptly titled “PASIDUNGOG”, which means to praise, admire or commend and congratulate, the agents assembled at the sports pavilion and were grouped into 5 tribes – Eyro (air), Agua(water), Insendya(fire), Terah(earth) and Ayron(iron). A processional featuring PCFI executives-...
Cheer for our School Open House
The Lancaster Estates Open House last July 16, 2011 had the theme “Cheer For Our School.” This was inspired by the launch and blessing of the St. Edward Integrated School site which coincided on the same day. The school soon to rise is located right in the heart of Lancaster Estates in Imus, Cavite. PRO-FRIENDS employees donned white long-sleeved shirts and blue caps with the Lancaster Estates emblem. The tents were decorated with green cloth representing the official color...
Magbunyi Brokers' Awards
The Brokers’ Awards and Recognition for the first semester of 2011 was held at The Pergola along Roxas blvd. in Pasay City. Dubbed “Magbunyi,” which means to celebrate, the brokers from Alabang, Cavite , Laguna and Manila were pleasantly surprised to receive special citations for their achievements the past semester. Broker sales team heads Rose Borela and Shirley Obenita proudly announced the awardees. The Breakthrough Award, the first ever to be given to a broker...
PRO-FRIENDS Launches School in Lancaster
The dedication and blessing of the future site of the St. Edward Integrated School took place in the heart of one of PRO-FRIENDS’ flagship projects – Lancaster Estates in Imus, Cavite. The school, named after St. Edward the Confessor, known to be pious and unworldly, was the only king of England who became a saint. Choosing a saint of English lineage is in keeping with the Britannia or English countryside theme of Lancaster Estates. Founder of SEIS and PRO-FRIENDS...
R & R at Bellefort Estates
Offering the kind of lifestyle that includes luxurious, country-club living, Bellefort Estates recently concluded its “R & R Open house.” Relax and revitalize was the order of the day. “We wanted to provide our guests the full sensorial experience of the Bellefort lifestyle, “ shared Richard Tay, marketing director of PRO-FRIENDS. From seeing the beautiful décor that made the site look like a spa, hearing soothing music, touching comfortable cushions and the cottony...
Agents’ Perfect Summer Outing
Not even typhoon Bebeng could stop the Perfect Summer outing planned by PRO-FRIENDS for the In-house agents at Punta Fuego in Nasugbu, Batangas last May 9-10, 2011. The rain stopped and gave way to the fun-filled outdoor activities. Four teams per sales Team Leader were formed, shuffling the division managers and combining them with PCFI executives. Day 1 was at the Peninsula de Punta Fuego where agents and PRO-FRIENDS associates were billeted. After a hearty lunch, the program started. Outgoing...
Brokers Perfect Summer 2011
Brokers and PCFI executives gathered for some fun in the sun at the Island Cove in Cavite. PCFI chairman Mr. Gerry Choa addressed the brokers and introduced newly-appointed president, Ms. Jojie Guzman in his welcome speech. Ms. Guzman in turn, introduced Mr. Eric J. Palico, the new assistant vice-president for national sales of PRO-FRIENDS. Mr. Palico mentioned that he was happy to be on board and eager to work with the brokers. Attendees were grouped into 5 color teams, where the White...
Convergy's Showroom Blessing
PRO-FRIENDS is proud to announce the opening of its showroom right in the heart of the metro’s central business district. Located along Ayala avenue in Makati City is the spanking new showroom that welcomes new buyers interested in acquiring PRO-FRIENDS quality homes. It opened at the ground floor of the Convergys One building, with the ribbon-cutting ceremony led by newly - appointed PRO-FRIENDS president, Ms. Jocelyn Guzman and chairman, Mr. Guillermo Choa. The blessing of the showroom...
Maharlika Agents' Trimester Awards
The Agents’ Awards and Recognition for the first trimester of 2011 was held at The Pergola along Roxas blvd. in Pasay City. Themed “Maharlika” in reference to the prestige and royal treatment given to the valued in-house agents of PRO-FRIENDS, especially those who have been with the company since the beginning. To add some fun to the evening, a word game was played among the agents. Each table had to come up with words using the letters in MAHARLIKA. Ms....
Midsummer Home Fair at Lancaster Estates
Guests at the Lancaster Open House dubbed “Midsummer Home Fair,” took part in the blessing of the new house models which are all inspired by British art, culture and heritage. The Alice townhouse model is inspired by the English-country cottage. Diana, also a townhouse but, with the farm house concept. Sophie is a single-attached home patterned after the London apartment , while Margaret is a cozy dwelling infused with British pop culture icons. Gabrielle...
PRO-FRIENDS Showroom Opens in Makati
PRO-FRIENDS is proud to announce the opening of its showroom right in the heart of the metro’s central business district. Located along Ayala avenue in Makati City is the spanking new showroom that welcomes new buyers interested in acquiring PRO-FRIENDS quality homes. It opened at the ground floor of the Convergys One building, with the ribbon-cutting ceremony led by newly - appointed PRO-FRIENDS president, Ms. Jocelyn Guzman and chairman, Mr. Guillermo Choa. The blessing of the showroom...
SMG Black and White Party
In lieu of an outing, the Sales & Marketing Group held a black & white party at the New Horizon Hotel in Mandaluyong. The celebration was for the back-to-back record-breaking sales of Lancaster Estates and Bellefort Estates that achieved more than 1 billion pesos in April, likewise in May, of this year. Black and white was the motif of the party and even non-SMG PCFi executives in attendance, led by our new chairman, Mr. Guillermo Choa and our newly-appointed president, Ms. Jocelyn Guzman,...
Welcome Proveneo
PROVENEO LAND, INC., a welcome addition to the stellar sales network of PRO-FRIENDS opened its office last May, 2011. Headed by Ms. Aidee T. Tejano, they celebrated the opening of their office at the La Paz building along Salcedo street, Legaspi Village in Makati City. As the new group poised to sell PRO-FRIENDS’ flagship projects, especially Bellefort Estates, PROVENEO is gearing up its team by recruiting and training more sellers in their office.
Bellefort Estates Perfect 10 Summer Open House
Held at the Bellefort Estates site in Molino, Bacoor, Cavite, guests were treated to giveaways perfect for summer, like tie-dyed sarongs, photo souvenirs from the photo booth, and free ice cream. Beach bags, towels, sunblock lotions and gift certificates for Havianas flip flops were up for grabs in the hourly raffle. The Perfect 10 summer package - consisting of an outdoor barbecue grill and a blender - were given to the first 10 buyers of the 3 house models – Charlotte, Sabine and Vivienne....
Mag-Wagi 2011 – Agents’ Sales Rally
The annual sales rally that gathered 441 agents, representing 21 groups was held at the Montefaro Clubhouse last April 1, 2011. This year’s theme was “MAG-WAGI!” – to conquer, higher, stronger and faster. The agents were divided into “tribes” that represented the four elements of the universe – Tribo Agua(water), led by sales Team Leader Lala Pacheco; Tribo Eyro(wind), led by Rita Tabuena, Tribo Insendya (fire) led by Cristine Samson and Tribo Terah(earth)...
PRO-FRIENDS Issues P1.5B Corporate Notes
PRO-FRIENDS issued P1.5 billion worth of five-year corporate notes through First Metro Investment Corporation (FMIC), the investment banking arm of the Metrobank Group. Proceeds of the notes will finance the company’s land banking, expansion and capital expenditure. “We are very delighted with the results of this maiden issuance of notes as it affirms the financial community’s confidence in PRO-FRIENDS,” says Jocelyn L. Guzman, Senior Vice-President – Funds Management...
Arden Townhouse Model Now Ready For Viewing
The Arden townhouse model unit has been opened for viewing of agents, brokers and clients of PROFRIENDS. Arden is the model house for Lancaster Place, the latest addition to the growing Lancaster Estates, located in Alapan, Imus, Cavite. This 3-bedroom unit has a floor area of 60 square meters with a provision for a balcony – a house feature that has become a favorite among PROFRIENDS’ buyers as this allows them to savor the cool night air or bask in the morning sun. The exteriors...
Lots of Luck at Lancaster Estates
To start the Lunar Calendar year of the metal rabbit with a big bang, PROFRIENDS hosted a Chinese-themed open house last January 29, 2011 at the Lancaster Estates in Alapan, Imus, Cavite, entitled “Lots of Luck at Lancaster Estates.” The place was adorned with red and gold Chinese ornaments, and most of the attendees came in red, as it signifies luck and prosperity. The Chinese lion dance, raffle prizes and freebies sealed the deal for the buyers. Those who booked Arden units received...
Ruby - New Gem of Greensborough
Say ‘hola’ to the newest house model of Pro-friends— the Ruby! Even the scorching heat of the sun and the heavy downpour of rain could not stop the fun and excitement of attendees during the open house and blessing of the Ruby house model at Greensborough recently. Early buyers and agents gathered at the decorated model house with the blessing officiated by Rev. Father Vincent Cadeliña. The traditional tossing of coins, which is said to bring good luck, was highly anticipated...
Truly United Brokers Hakbang sa Tagumpay
July 29, 2010 marks another milestone for PRO-FRIENDS as brokers from Manila, Cavite and Laguna attended the first semester brokers’ awards and recognition of PRO-FRIENDS held at Padi’s Point Restaurant and Bar, San Miguel by the Bay, SM Mall of Asia, Pasay City. The event, entitled, “Hakbang sa Tagumpay” with a nationalism concept, connected with this year’s thematic message of “breakthrough beyond possibilities,” symbolizes the stronger partnership...
Ilonggos Raise The Bar High!
Nothing can stop the excitement of valued and outstanding Ilonggo agents as they received recognition for their exemplary performances this first quarter held recently in Iloilo at the Parc Regency Residences. Setting the night's jovial mood, agents had fun playing limbo rock before the awards ceremonies. It was truly an evening of both relaxation and enjoyment as the agents looked forward to participating in the entire program. Surprised as they were, the top performing agents were ecstatic...
All About Firsts!
Splash of the Titans: Brokers First-ever Summer Outing! Waves of exuberance and fun hit the participants at the recently held brokers’ outing at Splash Island in Binan, Laguna with the theme 'Splash of the Titans.' The sweltering heat of the blazing sun was not enough to prevent the brokers from having fun-filled activities on their first-ever summer outing with PRO-FRIENDS. Starting off the day with a cheering competition, brokers were grouped into five teams who candidly cheered at...
First Trimester Awards Kicks Off
All systems go! The 1st Trimester Awards for in-house agents this year successfully took place at the linear park of Lancaster Estates with the theme “Caribbean.” It’s the very first time for such an awards event to be held outdoors. The mesmerizing venue design indeed highlighted the premise that “at the linear park everything is possible” as the said event went from a garden to a party place with a totally unique set-up. Those who attended came in floral outfits...
Pumped and Loaded April Activities
Summer and fun rolled into one! This was evident in the recently concluded summer getaway entitled, “Sama-Summer Tayo @ White Rock!” organized by the sales and marketing department for top-selling in-house agents. The escapade was held at one of the most pristine and breathtaking resorts in the north - the White Rock Water Park and Beach Hotel in Subic, Zambales. Traversing for almost three hours was not that easy, but for in-house agents who were present at the event, it was all...
Uber Summer at Lancaster!
Uber fun-filled activities blasted on a scorching Sunday at Lancaster Estates in Alapan, Imus, Cavite. The groundbreaking ceremony for its future country club, alongside the open house of Colleen, Haven, and Manor house models took place recently. The event marked the green light on for country club construction as the officials of the Property Company of Friends Inc. (PRO-FRIENDS) unveiled the future plans for the much-awaited amenities, including the church at Lancaster Estates. Despite the...
2010 Sales Rally Heats Up!
The heat is on! As the summer heats up, the campaign to boost the morale of PRO-FRIENDS’ in-house agents builds up! That was what exactly happened at the recently held sales rally at Montefaro Village, Imus, Cavite, themed, “THE FORCE: To Breakthrough Beyond Possibilities.” In-house agents were surprised as they received awards for hitting their sales target for the month of January. The giving of awards for breakthrough sales performance was in itself a breakthrough, a first...
Aloha! Iloilo
Iloilo agents were treated to a luau Christmas party at the Parc Regency Residences. Fresh fruits and flowers adorned the tables and the poolside. The Ilonggos warmly received the Profriends “Milestones” – an audio-visual presentation that featured the 10 years of the company since its inception in 1999, especially when it highlighted the Iloilo office and projects - Parc Regency Residences and Monticello Villas – as “flood-free subdivisions.” The top sellers...
CHRISTMASquerade
The Christmas party for in-house sales agents at the Palacio de Maynila had a masquerade theme. The women came in their lovely gowns looking like queens and princesses, while the men looked dashing in their suits. Everyone lined up for a chance to get their picture taken at the dressed-up photo booth that showcased a lounge chair that had a mask and theater curtains as backdrop. The “DMs” (Division Managers) wowed the crowd with their dance number that opened the main event. The...
Bellefort Estates Grand Launch
One sunny Saturday in November, Bellefort Estates, the 110-hectare premier development of PROFRIENDS, was launched in Molino, Bacoor, Cavite. Attended by close to a thousand guests, the Bellefort grand open house started with a motorcade, followed by a mass and blessing of the “Dressed-Up” and “As-Delivered” model houses, the linear park, training room and sales office. Activities such as stone painting, build-your-popsicle-house and kiddy golf, showcased the linear park....
Iloilo Office: (+633) 338 3656
Manila Email: marketing@profriends.com
Iloilo Email: marketing.iloilo@profriends.com
© Property Company of Friends, Inc. (PRO-FRIENDS)
55 Tinio Street, Mandaluyong City, Philippines
Since 1999. All rights reserved.
A property development company.