Home / About Us

About Us

Property Company of Friends, Inc., also known as PRO-FRIENDS, is one of the fastest growing property developers in the Philippines, with over 53,000 quality and affordable housing units built since its inception in 1999.

Professionalism and customer service are key elements of our business philosophy. First-time home buyers or those looking to upgrade their quality of life will find that PRO-FRIENDS is a suitable partner to begin the process. Our portfolio offers a wide array of house models – there is one sure to match your family’s lifestyle and budget.


History

Property Company of Friends, Inc. (PRO-FRIENDS) was incorporated on February 23, 1999 by Guillermo Choa and a group of friends who shared in his vision of creating communities and transforming lives. From being a provider of houses in small pocket developments in Cavite, it has grown to include medium-rise condominiums, estates for low, middle and higher-end markets, and, now, a flourishing township in its portfolio.

PRO-FRIENDS maintains its footprint in select areas where it believes it can gain considerable hold of the market, majority at present in Cavite and Iloilo, to cater to the affordable housing needs of Filipino families. The company takes pride in having seasoned professionals who respect every Filipino’s desire for home ownership and are able to provide the means to enable them to do so, combining innovations in financial solutions, house design, and construction, to allow the company to realize efficiencies and consistent product quality and ensure affordability.

PRO-FRIENDS started with pocket developments in Cavite, mostly less than 10 hectares in size and later progressed to developing estates on bigger, contiguous land. In 2007, it expanded its reach in the Visayas through Parc Regency Residences and Monticello Villas, both located in Pavia, Iloilo. Over the years, Pavia’s location has become strategic, benefiting from infrastructure developments that have increased accessibility to the airport and city and complemented by transport terminals in the area. Four malls have likewise risen, all just a few minutes away from PRO-FRIENDS’ estates.

Also introduced at the same time, Lancaster New City, which spans the towns of Kawit, Imus, and General Trias in Cavite province, is a 1,700-hectare master-planned, mixed-use development. Accessible via Cavitex and, soon, CALAx, it allows its residents to enjoy the live-learn-work-play-pray lifestyle through St. Edward School, Suntech i-Park - the first IT park in Cavite, The Square and Church of the Holy Family, aside from community centers that encourage social activities and promote wellness.

Other on-going projects are Bellefort Estates in Bacoor, Cavite; Carmona Estates in Carmona, Cavite; and Micara Estates in Tanza, Cavite.

In the third quarter of 2015, GT Capital acquired 22.68% of the business and brought it up to 51% by mid-2016. The synergistic partnership allowed GT Capital to tap into PRO-FRIENDS’ expertise in the affordable housing segment and strategic land bank. PRO-FRIENDS, on the other hand, gained access to GT’s investments in complementary sectors including infrastructure, finance and insurance, and locked-in value to its products and propositions. After close to four years of a successful partnership, PRO-FRIENDS and GT Capital last May entered into an agreement for the redemption of the latter’s 51% share.

In 2018, PRO-FRIENDS realized revenues of Php10.4 billion from Php6.9 billion in 2017, representing a noteworthy year-on-year growth of 50%. Its net income rose 63% to Php1.2 billion in 2018 from Php723.1 million in 2017. Guillermo Choa remains at the helm of the company as Chairman and President.