On its road to 25 years, Property Company of Friends, Inc. (Profriends) keeps its commitment to every Filipino family it serves. The tagline--- “creating communities, transforming lives” started it all. Since its beginning in 1999, Profriends has been represented by its corporate logo, with its initials “P” and “F” forming a house roof image, “this was graphically made to represent mass housing, which is the core business of the company,” recalls Gus Leonardo, one of the pioneer members of Profriends.