Property Company of Friends, Inc.

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Our History

Property Company of Friends, Inc. was incorporated on February 23, 1999 by Guillermo Choa and a group of friends who shared in his vision of creating communities and transforming lives. As a property company, Profriends, as it is commonly called, began providing housing units in small pocket developments in Cavite. It has since grown to include medium rise condominiums, estates for low, middle and higher end markets, and a flourishing township in its portfolio. Today, Profriends has committed to be at the forefront of creating integrated communities that provide lasting value and uplift the lives of the families it serves. Since its establishment and as of December 2022, Profriends has built and delivered over 60,000 houses for Filipino families.

Profriends maintains a footprint in select and strategic areas where there is a strong and continuing potential economic growth and demand for housing for the markets it chooses to serve. Since the company launched its residential development in the Provinces of Cavite and Iloilo, Profriends has gained and maintained a considerable hold in the affordable housing market of these areas. The company takes pride in having seasoned professionals who respect and take in foremost consideration every Filipino family’s desire for home ownership and are able to provide the means to enable them to do so by combining innovations in financial solutions, house design, construction, and community life. These have allowed the company to achieve efficiencies, maintain consistent product quality, and ensure affordability.

Profriends started with pocket developments in Cavite, mostly less than 10 hectares in size and later progressed to developing bigger estates. In 2007, the company expanded its reach in the Visayas with residential projects known as Parc Regency Residences and Monticello Villas, which total 86 hectares in size, both located in Pavia, Iloilo. Pavia’s location has proven to be strategic as infrastructure development in the area boosted accessibility to the Iloilo airport and Iloilo City. The economic growth and the continuing commercial and retail developments around the area benefited these Profriends estates as demand for affordable housing units also increased.

Launched also by Profriends in 2007 is the 2,000-hectare township development project known as Lancaster New City (LNC), which spans the towns of Kawit, Imus, and General Trias in the province of Cavite. This flagship project, which is now home to over 20,000 families, is a testament of how communities can evolve and grow as relationships are nurtured by way of various social activities hinged on values formation and leadership development.

Other on-going projects are Bellefort Estates in Bacoor, Cavite; Carmona Estates in Carmona, Cavite; and Micara Estates in Tanza, Cavite; Merrydale Homes, Sta. Barbara, Iloilo; and Merrydale Homes, Cavite.

Our Vision

To be at the forefront of creating integrated communities that provide lasting value and uplift the lives of the families we serve.

Our Mission

As stewards of God-given resources and the people entrusted to our care, our shared mission is to serve our stakeholders by providing innovative living solutions through the properties we develop, the communities we build, and the relationships we nurture.

Our Core Values

Learn about the principles that guide us.


Putting value and having sincere concern for people, the environment, and the ecosystem.


Daring to explore creative and sustainable solutions to meet present and future needs.


Consistently working together to achieve the common goal, recognizing each person's distinct role and contribution.


Executing roles and responsibilities, and delivering results within the norms of integrity, to the best of one's ability.


Resilient and responsive in adapting to change, challenges, and opportunities.

Galing Profriends

As a company that believes in the value of giving back, Profriends undertakes initiatives that acknowledges the marginalized sectors of society, reaching out to them and alleviating their current situation through acts of goodwill.

PRO-FRIENDS Corporate Social Responsibility

Extending Care to Children

Property Company of Friends, Inc. (Profriends) volunteers recently visited the children in Grace to be Born Maternity Home and Nursery in Pasig City. Headed by Mia Padolina of Events and Merchandising team from Corporate Affairs and Marketing, Profriends employees willingly offered their Saturday morning to give joy to the kids.

Profriends Corporate Social Responsibility

Cervical Cancer: A Brown Bag Session

In its advocacy to raise awareness on health care, Property Company of Friends, Inc. (Profriends) held an important brown bag session featuring information about cervical cancer, in time for the observation of International Women’s Month.

PRO-FRIENDS Corporate Social Responsibility

Profriends Employees and Lancaster Residents Receive Free HPV Vaccine

In observation of International Women’s Month, Profriends and GalingLNC partnered with the local government of General Trias to conduct free Human Papillomavirus (HPV) vaccine administration. An orientation on cervical cancer was first held before participants were given a dose of the HPV vaccine.

Profriends Career Opportunities


Profriends will not be where it is today without the valued hard work of its employees. Key to this is the transformation of their lives through personal and career development as well as being able to provide them with a second home.

Our drive for excellence is reflective of how much we value constant learning as we offer strategic courses for our employees to become specialists in their respective fields and achieve exponential results. Our doors are open for future dynamic team members who have the heart for excitement and are ready to exemplify meaningful service.