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Profriends Unveils Logo in Offices, Inaugurates Head Office Lobby

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Following its logo transformation, Property Company of Friends, Inc. (Profriends) has simultaneously unveiled its new symbol in its offices in Mandaluyong City and Cavite, Monday morning of June 19. The program opened with the blessing of the premises, followed by an opening remark reinstating the company’s vision: “It is engrained in our DNA to serve the Filipino family and help them uplift their lives,” says Corporate Brand Manager Celine Choa, who addressed the guests in attendance at Mandaluyong Head Office. This message was echoed by Lorris Francisco from the HR department in her welcome remarks to the attendees in Profriends Center Cavite (PCC) office: “Today’s logo unveiling is significant because the logo is a symbol of who we are and we are renewing our commitment to be community builders,” said Franciso. “This is part of our Road to 25 where we will be celebrating Profriends’ 25th year,” added Client Relations Department Head Anna Liezel Mendoza as she welcomed the attendees in Cavite Sales Office.

Clad in green fabric, the Profriends logo signages were unveiled by selected employees from each site. Following the office logo reveal was a short audio-video presentation which reminded everyone of the new logo’s representation of the company as a community builder.

In Profriends Center Head Office, the inauguration and blessing of the new lobby added value to the occasion. “Our inspiration for redesigning the office lobby is to improve the customer journey. When we say customer, kasama din po dito ang mga employees natin and other stakeholders. Post-pandemic, what we want is… when they see us face to face, the experience is going to be worth their while.” says Beth Ong, Head of Talent Management and Organization Development.

This event kicks off a series of activities and changes happening in the Profriends organization on our Road to 25. On February 2024, Profriends will be celebrating another milestone in its portfolio—its silver anniversary.

Road to 25 is a series of events for the people and community in celebration of Profriends' 25th year in the property development business.

Profriends is one of the fastest growing property developers in the Philippines, having built and delivered over 60,000 houses to Filipino families since 1999. For more than two decades in property development, Profriends has evolved to be a values-driven community builder that continues to transform the lives of Filipino families. Its strong presence in Cavite and Iloilo is manifested through its projects, Lancaster New City and Parc Regency Residences, respectively.