Lancaster’s Paylite Home Deals Drew More Sales In January
Lancaster New City kicked off the year with remarkable momentum, as its Paylite Home Deals generated strong market interest and outpaced last year’s sales during the same period. This enthusiastic reception reflects not only the value of the financing offer, but also Lancaster’s continued rise as a family-friendly community designed for convenience, growth, and long-term living.
“From the day it was launched, we immediately saw a remarkable surge in interest and reservations, exceeding our expectations for the period,” said Dennis Vinluan, Profriends’ Sales Head. “This level of demand is a clear testament to how Lancaster New City has evolved into a first-choice township for families who want not just a house, but a complete and nurturing environment to grow in.”
Vinluan added that the response to the Paylite Home Deals reinforces Profriends’ long-standing commitment to transforming lives by making homeownership more attainable. “Through programs like this, we are able to open doors for more families to finally call Lancaster New City their home—a township known for its family-friendly design, likewise a community reflecting the Kapitbuhay-Kapitbuhay vibes that continues to grow and progress year after year.”
Launched at the start of January, the Paylite Home Deals was designed to give homebuyers a practical and confidence-boosting start to the year. The program offered lighter financing terms, with a reasonable equity requirement and extended amortization options that help ease monthly payments. These flexible arrangements, made possible through Profriends’ partnerships with financial institutions, allowed families to move closer to homeownership with greater comfort and peace of mind.
The strong reception to the program highlights not only the appeal of the financing scheme, but also the sustained trust in Profriends communities where families choose to settle, invest, and build their future.
Since its inception in 1999, Profriends has delivered more than 64,000 homes in Cavite and Iloilo to uplift the lives of the families it serves. Its on-going projects include Lancaster New City, Micara Estates – Tanza, Westwind at Lancaster New City, Minami Residences, Parc Regency Residences, Monticello Villas, and Monticello Intimo.