Property Company of Friends, Inc. (PRO-FRIENDS) founder and chairman Guillermo C. Choa announces the appointment of Kathleen S. Choa as the new President of PRO-FRIENDS effective October 1, 2021.
“We are delighted to have Kathleen assume this leadership position at this very important time for our company,” said Gerry, who continues to be Chairman of the company’s Board. “Kathleen’s appointment assures us that the purpose we have set for PRO-FRIENDS will be ably taken on, pursued with renewed passion, and boosted by greater collaboration.”
Former PRO-FRIENDS president Jocelyn L. Guzman, who will be moving to the holding company, Maplecrest Group, Inc., to head its Strategic Land Bank team, expressed excitement, “Kathleen represents the younger breed of today’s leaders – passionate, driven, and focused on achieving set goals. I am confident that she will bring PRO-FRIENDS into a new chapter, as she ventures into the ever-changing and challenging business environment.”
“I am honored and excited to be given this opportunity to lead the company in serving more Filipino families and making life meaningful for them,” said Kathleen, who, prior to taking on the role of President, was the company’s Deputy Head for its flagship project, Lancaster New City and concurrent Head of Business Development. When she joined PRO-FRIENDS in 2008, she served as an associate in the Business Process Re-engineering Unit of the Management Information Systems team and later appointed as Head of the Client Relations Group. She also worked at Ernst & Young as part of the Mergers and Acquisitions Unit of Transactions Advisory Services. Kathleen graduated magna cum laude from De La Salle University with a Bachelor of Science degree in Applied Economics and Marketing Management. She also completed additional studies in Urban Planning from the University of New South Wales in Australia as well as the International Housing Finance Program of the Wharton School, University of Pennsylvania.
PRO-FRIENDS is one of the fastest growing property developers in the Philippines, having built and delivered close to 60,000 houses for Filipino families. Since its inception in 1999, PRO-FRIENDS has been steady in the fulfillment of its mission to be a trusted partner in building homes and communities that transform lives. It maintains a strong presence in Cavite and Iloilo, especially through its flagship project, Lancaster New City.