On its road to 25 years, Property Company of Friends, Inc. (Profriends) keeps its commitment to every Filipino family it serves. The tagline--- “creating communities, transforming lives” started it all. Since its beginning in 1999, Profriends has been represented by its corporate logo, with its initials “P” and “F” forming a house roof image, “this was graphically made to represent mass housing, which is the core business of the company,” recalls Gus Leonardo, one of the pioneer members of Profriends. As early as its founding year, Profriends’ founder and chairman, Gerry Choa, kept clear the purpose of the company: build affordable houses, build relationships, nurture the community, and eventually create a brighter future for the people under its care. The tagline remained as a great reminder of this purpose by retaining its presence in the corporate logo until the latter part of 2017, when the need for a stronger recall and cohesion of the corporate brand became more aggressive and the logo was simplified.
Strengthening its commitment to the families it serves, Profriends introduces a new symbol that reinforces the company's identity of being a community builder with a heart. Still represented by its initials “P” and “F”, the new symbol is now represented by solid geometric shapes in green and teal. The color combination embodies calmness and renewal. Staying true to its commitment, the green roof represents the homes provided to families, this time emphasizing on its harmonious growth with the verdant communities the company designs. The teal roof is pointing upwards signifying how integrated communities aid in uplifting the lives of the families in Profriends developments.
Profriends is poised to launch new projects that will cater to the housing needs of more Filipino families, upholding the same ideals for the family and their community.
Profriends is one of the fastest growing property developers in the Philippines, having built and delivered over 60,000 houses to Filipino families since 1999. For more than two decades in property development, Profriends has evolved to be a values-driven community builder that continues to transform the lives of Filipino families. Its strong presence in Cavite and Iloilo is manifested through its projects, Lancaster New City and Parc Regency Residences, respectively.